Privacy Policy — Smile Builders
Effective date: September 6, 2025
This Privacy Policy explains how Smile Builders (“we”, “our”, “us”) collects, uses, discloses, and protects personal information when you use our website smilebuilders.com.mx and associated contact channels.
1) Who we are
Smile Builders
Av. Revolución 993, Zona Centro, 22000 Tijuana, B.C., Mexico
Phone: (619) 259-67-51
Email: informationsmileb@gmail.com
2) Notice at Collection (Summary)
We collect only what is necessary to provide our services. Below is a summary of categories, purposes, and retention.
| Category | Examples | Purpose | Retention | Disclosed to (categories) |
|---|---|---|---|---|
| Identifiers | Name, email, phone | Schedule/confirm appointments; respond to inquiries | Up to 24 months after last interaction | Hosting/CRM, communications (email/SMS/call), clinic operations staff |
| Service & communications data | Messages sent via forms, email, WhatsApp | Patient coordination and customer service | Up to 24 months | Same as above |
| Technical data | IP address, device/browser info, site activity, cookies | Site security, analytics, advertising (when enabled) | Analytics up to 26 months | Analytics/ads providers (e.g., Google) |
| Approximate location | City/region inferred from IP | Show relevant content and directions | Up to 26 months | Analytics/ads providers |
| Appointment/clinical context (minimal) | Treatment of interest; basic constraints you voluntarily share | Pre-assessment and scheduling only (not a medical record) | Up to 24 months | Clinic operations staff |
We do not sell personal information for money. When advertising personalization is enabled, some U.S. state laws may consider this “sharing” for cross-context behavioral advertising. You can opt out any time at Do Not Sell or Share My Personal Information and manage cookies at Cookie Settings.
3) Information we collect
- Provided by you: name, email, phone, preferred date/time, treatment of interest, message. Please avoid sending detailed medical histories via forms or chat; this website is not a PHI repository.
- Automatic: IP, device/browser, pages viewed, and cookies (see “Cookies, Analytics & Ads”).
- From services you use to contact us: email, phone/SMS, WhatsApp, or embedded tools (e.g., Google Maps) may collect technical data under their own policies.
4) How we use information
- Schedule and coordinate appointments; send confirmations and reminders.
- Respond to inquiries and provide transparent pricing and written treatment plans.
- Improve and secure our website and services.
- Analytics and advertising (when enabled): measure site performance; show or measure ads to similar audiences, in compliance with platform rules and your choices.
5) Legal bases / U.S. relevance
We process data as reasonably necessary to deliver requested services, for legitimate interests such as security and analytics, and with consent where required (e.g., cookies/ads). Some U.S. state laws (including California CPRA, and laws in Oregon, Colorado, Connecticut, Virginia, Utah) grant additional rights described below.
6) Retention
- Contact/appointment records: up to 24 months after last interaction.
- Communications (email, WhatsApp, call logs): up to 12–24 months.
- Analytics data: up to 26 months.
We may retain limited records as required by law, to resolve disputes, or secure our services.
7) How we share information
We do not sell or rent personal information. We disclose data only to:
- Service providers / processors: hosting, CRM, email/SMS/call, analytics/ads (e.g., Google), website security, and site tools (e.g., form plugins).
- Clinic operations staff who need data to coordinate your care.
- Legal/security if required by law or to protect rights/safety.
Cross-context behavioral advertising (“sharing”): If we enable personalized advertising, limited identifiers and device data may be shared with ads partners. See Do Not Sell or Share.
8) Cookies, Analytics & Ads
We use first- and third-party cookies for site functionality, security, analytics (e.g., Google Analytics) and—when enabled—advertising (e.g., Google Ads). You can manage preferences in your browser and at the link below.
Cookie Settings: link this to your cookie banner’s preferences modal or settings page.
9) Messaging & Embedded Content
If you contact us via third-party messaging (e.g., WhatsApp), your use is governed by that provider’s policy. Embedded content (e.g., Google Maps) may set cookies and collect technical data per the provider’s policy.
10) International Transfers
We may process data in Mexico and the United States. We apply reasonable safeguards to protect your information during such transfers.
11) Your choices
- Marketing communications: opt out via provided links or by contacting us.
- Cookies / ads: adjust at Cookie Settings and in your browser.
12) U.S. State Privacy Rights (including California)
Residents of certain U.S. states (including California) may have rights to: know/access and portability, correct, delete, and opt out of the sale or sharing of personal information for targeted advertising, and to limit use of sensitive information (we do not intentionally process sensitive categories on this site).
To exercise rights, contact informationsmileb@gmail.com or (619) 259-67-51. We will verify your request and respond within required timeframes. You may use an authorized agent with proper documentation.
Do Not Sell or Share My Personal Information: link this to your cookie banner’s “Reject/Save” action or a dedicated opt-out form.
13) Children
This site is not directed to children under 13, and we do not knowingly collect information from children under 16 in California. If you believe a child provided information, contact us to delete it.
14) Security
We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information. No method of transmission or storage is 100% secure.
15) Changes to this Policy
We may update this Policy from time to time. The “Effective date” shows the latest version. Significant changes will be posted on this page.
16) Contact
Questions or privacy requests: informationsmileb@gmail.com or (619) 259-67-51.
Postal: Av. Revolución 993, Zona Centro, 22000 Tijuana, B.C., Mexico.
Política de Privacidad — Resumen en Español
Fecha de vigencia: 6 de septiembre de 2025
Recopilamos identificadores (nombre, correo, teléfono), datos técnicos (IP, dispositivo, cookies) y la información que nos envías para agendar/coordinar tu atención. Usamos estos datos para responderte, programar citas, mejorar el sitio y, cuando está habilitado, para analítica y publicidad. No vendemos tus datos; si activamos publicidad personalizada, ciertas leyes de EE. UU. podrían considerarlo “compartición” para publicidad dirigida. Puedes administrar cookies en Configuración de cookies y optar por no participar en No vender ni compartir mi información personal.
Derechos de privacidad (California y otros estados): acceso/portabilidad, corrección, eliminación y opt-out de venta/compartición para publicidad dirigida. Para ejercerlos: informationsmileb@gmail.com o (619) 259-67-51. Este sitio no está dirigido a menores. Evita enviar historiales médicos detallados por formularios o chat.